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Marketing is the process of communicating to your potential customers with any form of media to raise awareness about your product or service. Marketing the execution or persuading consumers to want your product or service. Using some of these media's, business can communicate better to their customers. |
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* Advertising in high traffic areas (Internet, Billboards, Publications) |
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* Business to Business Networking |
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* Community Involvement |
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* Direct Mailers |
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* Radio Spots |
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* TV Commercials |
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* Promotional products |
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* Web Sites |
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Graphic Designers have the expertise to bring the marketing plan together, from visual concepts to executing the communication. Graphic Artist use their knowledge of marketing and target audience research to develop visually pleasant designs and media that will attract that specific target audience the business owner seeks. Designing for certain target groups is what makes the marketing plan successful. What does a graphic designer do? |
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Identity, Logos & Branding |
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Traditional Media: Business Cards, Flyers, Postcards ... |
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Digital Media: Animated graphics, Banners, Web Sites ... |
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Promotional Products: T-shirts, Banners, Car Graphics ... |
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The main problem is that companies fail to market themselves to their full potential, they do not see marketing as a investment and therefore make it last in their priority list. Marketing should be number one on the list. From branding to web site to customer relationships, the small business must reach out to it's potential customers quick and easy. |
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What should i do first when creating a brand and marketing my business? |
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1. Know who your target audience is. |
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2. Create a brand using a unique name and logo (no more than 3 solid colors) |
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3. Plan the marketing action that best fits your budget at the time. |
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4. Continue to market your business regularly to raise awareness to your audience. |
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5. Create an informative web site. Web site work for you 27/7 |
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6. Create brochures and business cards using your logo and your 3 main colors |
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7. Stay consistent . always use your company colors and logos. |
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